I met with Steve, Joe, and Jody Victor at a conference last weekend and due to the travel time and not wanting to miss a single speaker it seemed I consumed a tremendous amount of one of my favorite elixirs, good ole’ black coffee. It also seemed it was a little pricier suddenly so naturally I “Googled” it to see if my observations were correct. To my surprise I found that we really are paying no more for a cup of coffee than in 1967 adjusted for inflation according to this article from Roast Magazine.
I suspect that seeking convenience with single serve brewing methods and a preference for barista-formulated confections is causing me to increase my monthly coffee allowance. But it is comforting to know that something is still priced like the good old days!
Once in a while, the Victor crew likes to find some quirky articles or gadgets. We found one!
In Santa Monica, CA, there is a company trying to get off the ground called Warbler Coffee Roasting. They have been in business for a year and half all without a brick-and-mortar store. Their latest venture is to create a roving kegcycle. They want to make a cart to “pedal” (peddle) nitro-brew coffee.
They have tallied up their start up costs and started an indiegogo campaign. They are looking for $12,000 of a flexible goal toward their Nitro Bike. They have a little over $8000 of their goal met.
Yesterday the Victor crew read an article about how freezing the coffee beans before grinding and using them to get a more uniform grind. If the beans are kept cold right up the time they are ground. As coffee heats up, the beans don’t grind as evenly.
Today we read how some warehouses are starting to roll out coffee that could have been stored as far back as the Bush administration. Many coffee roasters won’t purchase beans more than a year old because they lose their flavor. The oldest beans are going to bulk and instant-coffee roasters and to companies that supply institutions, hotels, vending machines. Some may be roasted longer or combined with newer beans to help mask the taste.
What’s a coffee-lover to do?
There is an old beverage that some people used to use as a coffee alternative. Jody Victor‘s crew wanted to find out more about it. This is what we found:
Back in the late 1800s, C. W. Post developed an alternative to coffee called Postum. Caffeine was viewed as unhealthy so Post developed this as a more healthy alternative to coffee. It is made of roasted wheat bran, wheat, and molasses. It is caffeine-free and fat-free, as well as kosher. The Postum Cereal Company became General Foods and then was purchased by Kraft Foods.
When coffee was rationed in WWII, it rose in popularity. They used cartoons to get people to drink it with Mister Coffee Nerves showing irritability or lack of sleep or athleticism due to caffeine. It also became popular to the Mormon church and Seventh-day Adventists because of the lack of caffeine.
Kraft discontinued Postum in 2007. In 2012, Kraft licensed the Postum trademark to Eliza’s Quest Food and now you can purchase the original Postum in limited stores or online.
While trolling the Internet, the Victor crew came across an interesting new thing. A barista named Dayne Levinrad from South Africa came up with a way to serve coffee in an ice cream cone. Right now it is being touted as the most Instagrammed coffee.
It took a while for him to come up with the right formulation since chocolate melts when it is hot. In the beginning the cones melted right away. He now makes his cones using four layers of different chocolates. He has a patent pending for his invention.
Using his past digital marketing experience, he came up with a viral way to promote his design.
Here are links from the top social media sites to see what it looks like: