After a recent trip, this member of the Victor Crew wanted to drink cold brew coffee but wasn’t able to make any.
The first one was at a restaurant in Portland, Oregon. One of the more popular brands of coffee in Portland is Stumptown. It is not inexpensive. The 10 oz bottle of cold brew cost $4.50, but it was very good. Given a glass and half and half, I was able to make it tasty.
The other time I bought cold brew was from a Dunkin’ Donuts and had them add half and half. It wasnt as tasty as the more expensive one but it was pretty good as well.
The only other time I tried ready-made cold brew was from a Starbucks. It was actually too strong for me and they left no room to add a lightener.
Two former Googlers, Jake Knapp and John Zeratsky who worked on Gmail and YouTube, have some advice for handling your caffeine habit.
They suggest you not drink coffee first thing. Perhaps wait until after 9:30 am. Cortisol is highest before that so its not needed earlier.
They say that caffeine doesn’t give an energy boost but prevents energy from waning. “If you wait until you are tired, it’s too late.” Since energy level goes down after lunch, have your second coffee half hour in advance.
If you miss that second cup in time, they suggest you take a nap.
Instead of another big cup of coffee in the afternoon, switch to tea or espresso (small cup), which have less caffeine.
Use proper timing for your last cup. Caffeine half-life it 5-6 hours so if your last cup is 4pm, you will still have half the effect of the caffeine at bedtime.