National Coffee Association Releases Data on Coffee Consumption Trends

The National Coffee Association’s latest National Coffee Data Trends reported that coffee consumption out of the home at coffee shops (and elsewhere) in the United States have seen a leap, bring them back to near pre-pandemic numbers.

The National Coffee Association’s flagship consumer trends report, a report made by the industry membership organization has issued every year since 1950, has ben released two times in 2021 and has captured widely varying consumer trends. It also added a special section to the report on “specialty coffee.”

Unspurprisingly, drinking trends by coffee consumers (where and when people drank coffee) hacoffve experienced a shakeup in Spring 2020 due to the pandemic. Overall consumption didn’t change much, however.

In the NCA fall report observed 1,500 participants 13 years and older who drank at least one beverage that wasn’t tap water within the past day. The data demonstrated that 60% of participants drank coffee in some form withing the past day. This reflects the numbers reported by the NCDT in January 2020 and was 2% higher than the 2021 Spring report.

 

NPO World Coffee Research Changes Focus

NPO World Coffee Research is making dramatic change in its focus of operations. It will increase investments in breeding, nursery and seed development and begin to move away from coffee variety trials.

The NPO has shut down its Global Coffee Monitoring Program, which had been a complex global network of on-farm variety trials.

World Coffee Research stated that their goal was to pinpoint their focus on their primary strength—improving and modernizing the industry for the benefit of farmers and the industry.

World Coffee Research also stated that their variety monitoring program would continue in the Democratic Republic of Congo, the Philippines, Peru and Nicaragua. National research institutes and local organizations that WCR has worked with have plans to continue their work in other countries.

The Global Coffee Monitoring Program began in 2016 with 10 year, $18 million plan. After a 2020 consultation that included hundreds of interviews and almost a thousand surveys stakeholders decided on a new directions for the NPO between 2021-2025.