According to a New Study Coffee Increases Impulse Spending

People who drank a complimentary espresso drink just prior to heading into retail stores spent about twice as much inside than people who drank decaffeinated coffee or water, according to a study lately published in the Journal of Marketing.

In addition to spending an additional 1/3rd overall, caffeinated shoppers were set up to buy 30 percent more and were far more likely to buy gratuitous items.

While moderate quantities of caffeine input can have positive health benefits, there can be unintended consequences of being caffeinated while shopping. That is, consumers trying to control impulsive spending should avoid consuming caffeinated potables before shopping.

In both in- person and online formats, coffee drinkers and non-coffee drinkers were likely to buy the same quantum of utilitarian particulars, like kitchen implements or scrapbooks, but caffeinated shoppers were far more likely to buy gratuitous goods like scented candles or massagers.