A Coffee Cereal that Turns Your Milk Into Cold Brew?!

Coffee fanatics. If you’ve ever lusted after a coffee flavored cereal to maximize your breakfast enjoyment you are in luck. The junior cereal bran OffLimits has created two new breakfast cereals in, Dash and Zombie. The coffee flavored Dash turns your cereal milk into a cold brew coffee. While Zombie includes relaxing ingredients like vanilla, ashwagandha, and pandan.

The cereal uses whole ingredients which are organic, gluten-free, and vegan. It is lightly sweetened with organic cane sugar. They’ve also employed the first female cartoon cereal mascot. An unnamed but energetic bunny rabbit.

Currently customers can order in sets of two boxes at a time from OffLimits.

For many the combination of their favorite childhood breakfast with their favorite adult morning beverage will be a dream come true. Though we are told the coffee in Dash is quite strong, so be ready!

OffLimits was created by Emily Miller author of “Breakfast: The Cookbook” and the host of Breakfast Club events.

 

Many Peruvian Coffee Farmers Turn To Illegal Crops Amidst Leaf Rust and Falling Prices

The price of coffee is often discussed from a vague and abstract lens when the conversation is had in the country of consumption rather than production. Falling prices aren’t always seen as bad. And sometimes falling prices aren’t. But the viewpoint is often neutral and somewhat detached from the people who produce the product.

As one might expect though, fluctuations in price can have very really impacts on the lives of the farmers. In Peru, many farmers have moved on to a more stable and a hundred percent more illegal crop, coca.

Academics from the UK who have been studying the growth of coca production in Peru have interviewed many farmers who have lost faith in coffee farming.

Some farmers where recorded as saying things like “coffee used to be the golden bean.” But they say that with leaf rust and falling prices the minds of many have been changed. Many claim that coffee is more work than pay off.

Coffee shrubs take years to reach their full potential and are delicate and finicky. Also, it is only harvested once or maybe twice a year. Coca on the other hand is almost the complete opposite. It is easy to grow and can be harvested multiple times a year.

 

A New Meta-Review of Coffee and Prostate Cancer

A new meta-study (a study which collects and analyzes the data of many other studies) as found association between daily coffee drinking and decreased risk of prostate cancer.

While this info isn’t completely new, this latest review looked at 16 different studies which included between the 16 over a million patients to determine whether or not coffee drinking might really reduce the risk of developing prostate cancer.

While the meta-study cannot say why it is so, the study found the highest levels of coffee drinking were correlated with a 9% decres in the risk of prostate cancer when compared to the lowest levels of consumption.

The study authors make some educated guesses as to the reasons behind this. They stated Coffee improves glucose metabolism, decreases concentrations of plasma insulin and insulin-like growth factor-1, has anti-inflammatory and antioxidant effects, and affects sex hormone levels, all of which may play roles in the initiation, development, and progression of prostate cancer.”

Another interesting item found in the meta-review, according to its authors. Is that the more coffee you drink the lower you chances of developing prostate cancer: the rate is 1% less risk for each daily cup.

However, extreme coffee consumption is not recommended.

 

Coffee Shop Market Reports Big Losses

In the past year or so the coffee shop industry in the United States has lost about $11.5 billion according an analysis completed by the Allegra World Coffee Portal. This was almost a full quarter of the total market value, 24%.

According to the Daily Coffee news it is a first in modern history that the total number of coffee shops fell. Between shops closing and new coffee shops opening (because some new shops did open) the net decrease was 208 shops in 2020, which is far from nothing.

According to this report the coffee shop market cited here includes the big players like Dunkin and Starbucks among others. The big boys account for about 66% of the US coffee market in number of stores and these two, of course, are not losing sleep over independent cafes closing.

Reuters reported in another article that the US coffee market is not expected to get back to levels like before the pandemic until sometime in 2023.

New Goals Announced for The Sustainable Coffee Challenge

The Sustainable Coffee Challenge, which includes many of the world’s biggest brands, trading and roasting companies, announced a wide sweeping and ambitious set of climate and labor related goals aimed at making the coffee the world’s first sustainable agricultural project.

Some specifics include the removal of 1.5 gigatons of carbon dioxide emissions by 2050. This would be done by making existing coffee farmland more sustainable. Some targets for 2025 include some green initiatives and labor goals such as protecting workers’ rights and to generally make coffee farming more prosperous.

The new goals from the Sustainable Coffee Challenge come from its celebration of the organizations first five years. They are managed by Conservation International, a sustainability nonprofit, and are funded by Starbucks. The Sustainable Coffee Challenge includes now 158 partners the encompass all parts of the coffee industry from trading companies, to roasters, government organizations, producer groups, membership associations, retail and others.

This announcement makes real a selection of different goals that are now more tangible than five years ago.