Waka Coffee & Tea Revamps Its Premium Instant Brand

Instant, freeze-dried coffee and tea company Waka Coffee & Tea is expanding its staff, distribution, and of most interest to consumers their product line as they come into a fresh $725,000 investment.

The Cali-based coffee concern is going to release a refreshed brand with new packaging marketing lingo usually reserved for specifically coffee and not instant. Waka does this in hopes of finding some space both on typical grocery store shelves as well as pantries across the U.S.

Waka was founded in 2018 by David Kovalevsk. So far, they’ve mostly had success through Amazon sales but recently brought their products to the international market through the California online health and wellness retail platform iHerb.

Waka isn’t the only company in recent years that made a go of making specialty coffee instant coffee. Other companies include Swift Cup, Sudden Coffee and Voila. Unfortunately, both Voila and Sudden are no longer in operation.

Waka founder Kovalevski stated that around the world instant coffee maintains its popularity, it is in the U.S. market where consumers are only familiar with sub-par legacy brands of instant coffee. Kovalevski said it is an opportunity to show U.S. consumers that “specialty” and “premium” coffee can be instant coffee.

Waka’s package redesign has several purposes. First, they are making the new packaging as light weight as possible for shipping purposes. Using new, simple graphics reinforce the effortless nature of the premium, instant coffee brand as well as strongly highlighting Waka’s promise to donate 4% of their profits to clean water projects.

 

New “Beanz” Platform from Breville to Offer Curated, Small-Batch, Bean Subscriptions

Breville, Australian consumer coffee equipment maker, will launch an online platform, www.Beanz.com, where coffee connoisseurs can purchase whole beans and subscription whole bean packages.

Breville’s Beanz service has brought together a team of quality-focused, specialty bean roasting companies from all over North America leaving consumers with a wide variety of options to chose from.

This veritable bevy of roasters will provide the Beanz platform with 200 some options for beans, blends and roast profiles. Breville stated that there didn’t seem like a better time to offer such a service.

The platform will also launch in the Unite Kingdom. There Breville sells under the brand name Sage. Breville has found 20 roasters based in the UK for their launch in the same country.

This is not a Breville product based platform, all members of the general public are able to purchase individual orders and subscriptions. The Beanz platform will ask new users to take a quiz about their coffee preferences so the system can make suggestions on products. While the platform will encourage subscriptions, induvial purchases are possible.

Breville has been working for over a year to build a great menu, but one that doesn’t stress the already thinly-stretched supply chain, according to the company. They stated they were confident that working with small batch roasters and being a great partner to them will bring a unique menu of specialty coffee to their discerning customer base.

 

The Future of Coffee Growing Land

New research from Switzerland brings new evidence to the conversation about the land coffee is grown on—the study found that climate change will reduce land suitable for growing coffee by 50% by 2050.

Specifically, the researchers’ analysis found that land with the best suitability for coffee growing in the world’s five largest coffee-growing countries will be reduced by 50% by climate change under all scenarios. Moderately suitable land will be reduced by more than 30%.

The new study repeats, almost exactly, the warning a 2014 study made, that lands for growing coffee will be cut in half by the middle of the new century. This is a serious warning about the sustainability of the coffee industry.

The study comes from Zurich University of Applied Sciences. It was led by Roman Gruter. The study used data from fourteen global climate models and three scenarios of future emission predictions. It estimated the effects on the land and soil for crops. It considered things like slop, texture and pH.

The study also looked at the future land availability for crops like avocados and cashews. However, the study found that coffee lands happen to be in the most danger from climate change.

 

First Ever Cup of Excellence Auction, Indonesia

At the first ever Cup of Excellence auction in Indonesia, buyers from all over the world to turned up. Bidders paid up to $30USD a pound on average for 26 different varieties of Indonesia’s best coffees.

In total bidders paid out over $360,000 for the 26 micro-lots available at the auction. Wataru, Japanese coffee trader, made the winning bid for six of the choicest lots. This included an $80 per pound pledge Wataru made on behalf of their client Yamatoya Coffee for the most valued lot at the auction.

This highly valued coffee is a honey-processed product. It is a blend of the Ateng, P88 and Gayo 1 varieties grown by Dilen Ali Gogo on the Aceh island. Yamatoya, the purchasers, plan to promote it as the best Indonesian coffee.

A Wataru representative stated that Indonesia is a favored country of origin for coffee connoisseurs in Japan. He said that their coffee has a special sweet and earthy flavor that is also spicy. While Sumatra is the most well-known, there are many islands producing very good coffee.

The five most cherished lots were bought from representatives from six different countries. The organizers of the auction also noted that Indonesia’s own roasting company and coffee supplier called Kopikina Coffee was represented at the auction as well. They purchased a lot from Java Bawat, grown by Saeful Hadi.

 

National Coffee Association Releases Data on Coffee Consumption Trends

The National Coffee Association’s latest National Coffee Data Trends reported that coffee consumption out of the home at coffee shops (and elsewhere) in the United States have seen a leap, bring them back to near pre-pandemic numbers.

The National Coffee Association’s flagship consumer trends report, a report made by the industry membership organization has issued every year since 1950, has ben released two times in 2021 and has captured widely varying consumer trends. It also added a special section to the report on “specialty coffee.”

Unspurprisingly, drinking trends by coffee consumers (where and when people drank coffee) hacoffve experienced a shakeup in Spring 2020 due to the pandemic. Overall consumption didn’t change much, however.

In the NCA fall report observed 1,500 participants 13 years and older who drank at least one beverage that wasn’t tap water within the past day. The data demonstrated that 60% of participants drank coffee in some form withing the past day. This reflects the numbers reported by the NCDT in January 2020 and was 2% higher than the 2021 Spring report.