While trolling the Internet, the Victor crew came across an interesting new thing. A barista named Dayne Levinrad from South Africa came up with a way to serve coffee in an ice cream cone. Right now it is being touted as the most Instagrammed coffee.
It took a while for him to come up with the right formulation since chocolate melts when it is hot. In the beginning the cones melted right away. He now makes his cones using four layers of different chocolates. He has a patent pending for his invention.
Using his past digital marketing experience, he came up with a viral way to promote his design.