I met with Steve, Joe, and Jody Victor at a conference last weekend and due to the travel time and not wanting to miss a single speaker it seemed I consumed a tremendous amount of one of my favorite elixirs, good ole’ black coffee. It also seemed it was a little pricier suddenly so naturally I “Googled” it to see if my observations were correct. To my surprise I found that we really are paying no more for a cup of coffee than in 1967 adjusted for inflation according to this article from Roast Magazine.
I suspect that seeking convenience with single serve brewing methods and a preference for barista-formulated confections is causing me to increase my monthly coffee allowance. But it is comforting to know that something is still priced like the good old days!