The National Coffee Association’s latest National Coffee Data Trends reported that coffee consumption out of the home at coffee shops (and elsewhere) in the United States have seen a leap, bring them back to near pre-pandemic numbers.
The National Coffee Association’s flagship consumer trends report, a report made by the industry membership organization has issued every year since 1950, has ben released two times in 2021 and has captured widely varying consumer trends. It also added a special section to the report on “specialty coffee.”
Unspurprisingly, drinking trends by coffee consumers (where and when people drank coffee) hacoffve experienced a shakeup in Spring 2020 due to the pandemic. Overall consumption didn’t change much, however.
In the NCA fall report observed 1,500 participants 13 years and older who drank at least one beverage that wasn’t tap water within the past day. The data demonstrated that 60% of participants drank coffee in some form withing the past day. This reflects the numbers reported by the NCDT in January 2020 and was 2% higher than the 2021 Spring report.