New “Beanz” Platform from Breville to Offer Curated, Small-Batch, Bean Subscriptions

Breville, Australian consumer coffee equipment maker, will launch an online platform, www.Beanz.com, where coffee connoisseurs can purchase whole beans and subscription whole bean packages.

Breville’s Beanz service has brought together a team of quality-focused, specialty bean roasting companies from all over North America leaving consumers with a wide variety of options to chose from.

This veritable bevy of roasters will provide the Beanz platform with 200 some options for beans, blends and roast profiles. Breville stated that there didn’t seem like a better time to offer such a service.

The platform will also launch in the Unite Kingdom. There Breville sells under the brand name Sage. Breville has found 20 roasters based in the UK for their launch in the same country.

This is not a Breville product based platform, all members of the general public are able to purchase individual orders and subscriptions. The Beanz platform will ask new users to take a quiz about their coffee preferences so the system can make suggestions on products. While the platform will encourage subscriptions, induvial purchases are possible.

Breville has been working for over a year to build a great menu, but one that doesn’t stress the already thinly-stretched supply chain, according to the company. They stated they were confident that working with small batch roasters and being a great partner to them will bring a unique menu of specialty coffee to their discerning customer base.