The price of coffee is often discussed from a vague and abstract lens when the conversation is had in the country of consumption rather than production. Falling prices aren’t always seen as bad. And sometimes falling prices aren’t. But the viewpoint is often neutral and somewhat detached from the people who produce the product.
As one might expect though, fluctuations in price can have very really impacts on the lives of the farmers. In Peru, many farmers have moved on to a more stable and a hundred percent more illegal crop, coca.
Academics from the UK who have been studying the growth of coca production in Peru have interviewed many farmers who have lost faith in coffee farming.
Some farmers where recorded as saying things like “coffee used to be the golden bean.” But they say that with leaf rust and falling prices the minds of many have been changed. Many claim that coffee is more work than pay off.
Coffee shrubs take years to reach their full potential and are delicate and finicky. Also, it is only harvested once or maybe twice a year. Coca on the other hand is almost the complete opposite. It is easy to grow and can be harvested multiple times a year.